Terrain Gamification
Overview
Terrain is a luxury gardening/ Landscaping appliance store that sells high end products to their customers. To enhance the number of reviews products receive on the website I have aimed to gamify the review system within terrain to entice users to leave more reviews.
Role
UX/UI
Researchers
Prototyper
Timeline
2 Weeks
Gamification
Gamification is the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
Goals
Find a way to motivate users to leave reviews
Increase sales
increase brand and community
Challenges
Gamification
Gamification is an excellent way to make users more invested in a platform and is done very often; however, creating a system that goes beyond points badges and a leaderboard is how you make your system stand out.
Motivation (Intrinsic vs. Extrinsic)
Studies have shown users that intrinsic and extrinsic motivation are good ways to engage users. The issue with extrinsic rewards like coupons or free items is that studies have also shown that as soon as these rewards go away, so do the users. Therefore, my next challenge was creating a gamified system that uses intrinsic motivation so users would want to return to the site because that is their desire.
Quality review
Terrain is seeking more reviews, but we want to allow just any reviews. They need to be relevant and have valuable information that other users could view to help inform their future purchases as well
Know Your Users
Terrain is a luxury gardening company that supplies its users with a wide variety of landscaping tools and furniture at a that are premium price.
Persona: Emily Harper
Demographic Information:
Age: 38
Gender: Female
Occupation: Interior Designer
Location: Suburban Philadelphia, PA
Income: $150,000 per year
Education: Master's degree in Interior Design
Background: Emily Harper is a successful interior designer who specializes in creating beautiful, functional, and sustainable living spaces for her clients. She lives in a charming suburban neighborhood with her husband and two young children. Emily is passionate about nature, gardening, and integrating natural elements into her home and work environments. She has a keen eye for detail and a strong appreciation for quality craftsmanship and unique, high-end products.
Interests and Hobbies:
Gardening and landscape design
Sustainable living practices
Home décor and interior design
Shopping Preferences:
Values quality over quantity
Prefers unique, artisanal products
Interested in sustainable and eco-friendly items
Enjoys shopping experiences that are both relaxing and inspiring
Willing to pay a premium for exceptional customer service and product quality
Shopping Behavior at Terrain: Emily frequently visits Terrain, both online and in-store, to discover new and inspiring products for her home and garden. She appreciates the curated selection of high-end garden supplies, outdoor furniture, and home décor items. Emily is drawn to Terrain's focus on sustainability and the stories behind their products. She often seeks out exclusive, handcrafted items that she can showcase in her home or recommend to her clients.
Goals and Motivations:
To create a beautiful and harmonious living space that reflects her love for nature and design
To find unique and high-quality products that align with her values of sustainability and craftsmanship
To gain inspiration and new ideas for her interior design projects
To provide her family with a home environment that is both stylish and nurturing
Brand Interaction: Emily values personalized and attentive customer service. She appreciates when Terrain staff offer knowledgeable advice and recommendations that suit her tastes and needs. She enjoys attending Terrain's workshops and events, where she can learn new skills and connect with like-minded individuals. Emily often shares her Terrain finds and experiences on social media, showcasing how she incorporates their products into her design projects and home life.
